Unlocking Scalable Growth for a Challenger CPG Brand Through Marketing Mix Modeling and Scenario Planning
Efficient budget deployment led to a 18% improvement in ROI and enabled a significant 30% sales uplift.
In just 12 months, our MMM-led strategy delivered measurable growth in a saturated skincare market—powered by efficient budget deployment, scenario modeling, and always-on measurement.
Sales Growth
ROI Lift
Brand Awareness Lift
Spend Waste Reduced
ROAS
We built a data-first measurement ecosystem integrating econometric modeling, geo-based incrementality studies, structured A/B testing, and real-time analytics. Insights from these layers continuously fed into scenario modeling—driving smarter budget decisions and consistent performance gains across paid, owned, and earned media.
Our analysis revealed that paid media contributed 80% of sales impact, with the remaining 20% driven by owned and earned efforts such as influencer advocacy and content engagement. By reallocating budgets from low to high-performing channels, we cut inefficiencies and maximized media ROI through seamless cross-channel synergy.
We executed 3 geo-targeted incrementality studies to quantify true media contribution, alongside 28 structured A/B tests to optimize targeting, messaging, and placements—turning every media touchpoint into a learning loop.
We reduced spend inefficiencies by 10% and used scenario modeling to reallocate budgets from underperforming to high-impact channels. This approach enabled ongoing optimization, resulting in 30% sales growth and an 18% ROI lift—achieving a 2.5x return on ad spend in just one year.
From Digeratie
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Lowered customer acquisition costs, increased online sales and enhanced brand metrics.
We combine science with creativity to drive performance.
Contact us at info@digeratie.io to scale your brand!